LOOK FOR THE FROG – World Rainforest Day
The next time you go looking for new coffee, look for the frog. The rain forest alliance uses the frog because they're an indicator species meaning they can help us determine the health of a particular environment. When something is wrong, often times the frogs feel it first. The rain forest alliance certified seal denotes a farm or co-op meets the rigorous standards of environmental, social and economic sustainability. At fresh roasted coffee you're not only getting great coffee you're doing something great for everyone.
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